Festival-goers are being invited to bring pants of empowerment to Belladrum this year, as part of the Year of Young People 2018 celebrations. Award-winning, family friendly Belladrum Festival which takes place 2 – 4 August near Beauly, has announced a new area at this year’s festival. OTHERLAND, a festival within a festival that has been entirely designed by young people for young people, is supported by the Year of Young People event fund, managed by EventScotland, part of VisitScotland’s Events Directorate. The OTHERLAND team are partnering up with Youth Highland to deliver the UK’s first ever Pants of Empowerment Procession.
OTHERLAND manager Lindsay Dunbar explained where the idea came from. “Through the co-design process with young people, it became clear that they felt really strongly about sending out a message about empowering young people, especially as the Year of Young People 2018 is well underway. We want to create a Procession of Pants, with strong empowering messages to show everyone how fantastic our young people are.”
Young people will be able to design their pants in advance at home or at the Empowerment workshop on Saturday morning, to wear during the Procession which will wind its way through the Festival site, sharing the empowering slogans.
“We will also have pants available to buy at the Festival, thanks to the wonderful social enterprise MsMissMrs who are coming with their original designs.” Lindsay said. “So everyone will have a chance to join in on the day but we encourage big, bold and beautiful pants to be brought by festival goers for the Procession.”
OTHERLAND volunteer Rachael Hatfield said "I can't wait to see how the Festival has come together. The co-design process enabled young people who were filled with creative ideas to work with the team to create their own exciting space. I'm really looking forward to see the area for the first time and can't wait to hear what others think of seeing young people's ideas coming to life"
A global first, the Year of Young People 2018 is an opportunity for generations to come together and celebrate Scotland’s young people. Young people aged 8 to 26 will be given a stronger voice on issues which affect their lives and events all over Scotland will showcase their brilliant ideas and amazing talents.
Minister for Childcare and Early Years, Maree Todd, said: “Creating more opportunities for young people to harness their skills and for their talents to shine is a key priority for Year of Young People. It’s exciting to see how Belladrum and other event organisers are supporting the Year, and in turn, creating new platforms to challenge the negative perceptions of young people within communities.
“Scotland’s young people are full of creative ideas and I am looking forward to seeing their ideas, voices and experiences come to life through OTHERLAND.”
Paul Bush OBE, VisitScotland’s Director of Events said: “We are delighted to be supporting OTHERLAND at Belladrum Tartan Heart Festival as part of the Year of Young People celebrations. This is a chance to let the imaginations of our young people run wild and to show the world what they are made of. The ambitious and exciting festival within a festival, driven by the next generation, will provide a wonderful opportunity for young people to express themselves through a variety of activity and further reinforces Scotland as the perfect stage for events.”
The quirky Pants of Empowerment Procession will start at 12 pm on the Saturday 4 August, participants will meet at the Treehouse, a new venue in OTHERLAND. Young people are encouraged to start designing their empowerment pants now to bring along to Belladrum, to join in the fun.