Cetaphil, a fast-growing sensitive skincare brand in the UK market,
Stage 1 of the Tour of Britain 2019 will run from Glasgow to Kirkcudbright while Stage 2 is a loop of the Scottish Borders, beginning and ending in Kelso. Both stages are supported through EventScotland's International Events Programme.
The Cetaphil partnership will see the leader of the Points jersey classification, previously won by the likes of Geraint Thomas, Mark Cavendish and Dylan Groenewegen, wearing the Cetaphil Points jersey, branded with the company’s brand’s ‘Made for the sensitive, used by the strong’ tag line.
With a worldwide multi-award winning range and being the UK’s number 1 dry skin cleansing brand*, Cetaphil products are trusted by dermatologists, celebrities and beauty insiders worldwide. The range, consisting of cleansers and moisturisers, provides a simple healthy skin care routine for face and body, for skin that’s healthy-looking, strong and resilient.
“We are really excited to be partnering with this fantastic event and seeing many moments of strength from the riders and the tour crew who make it happen, right through to all the dedicated spectators and supporters braving the elements to create the electric atmosphere at the roadside!
“We are looking forward to seeing just how far we can take the brand in what is a new space for us,” said Stuart Shaw Consumer Business Unit Head at Galderma UK.
Cetaphil will enjoy branding opportunities in the build up to and across the eight day race, as well as hospitality packages and activation and sampling rights so that the OVO Energy Tour of Britain audience can be introduced to the Cetaphil range and skincare philosophy.
“We are delighted to have Cetaphil on board as our Points jersey partner,” said Hugh Roberts, Chairman of SweetSpot Group. “The cycling market is ripe for a skin care brand to take ownership of this space; the fit is an extremely good one on numerous levels.”
The OVO Energy Tour of Britain gets underway from George Square in Glasgow on Saturday 7 September, finishing on Deansgate in Manchester city centre on Saturday 14 September.
ITV4 will once again screen live free-to-air coverage flag-to-flag of each stage in the UK, along with a nightly highlights programme of the best of the action.
The OVO Energy Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep and helping to build a great cycling nation.