Paul Bush OBE, VisitScotland Director of Events, looks ahead to the National Events Conference and what’s in store for those attending.
In a few days’ time, Scotland’s events and festivals sector will gather at the world renowned Gleneagles Hotel for our sixth National Events Conference.
Held biennially, this year’s conference will kick off a stellar week for our country’s events and festivals sector as we get ready to host The 2019 Solheim Cup. To be able to hold this flagship industry conference alongside the biggest event in women’s golf is truly special.
The conference plays an important role in helping us delivery the national events strategy, Scotland the Perfect Stage, as it allows us to bring the industry together to take stock of what we’ve achieved and learned so far, while also looking ahead to how we use events to contribute to our country’s future by aligning with government policy and helping to bring about long-term transformational change within society.
Going forward it will be more important than ever for events to use a policy driven delivery model to ensure areas such as health, education, transport and environmental sustainability are all part of the event’s overall aims and objectives.
To help us all understand and achieve this we have programmed a fantastic line-up of international renowned speakers, including Bruce Dewar, CEO and President of Lift Philanthropy Partners. In his session, The Game is Changing: Policy Innovation and Social Legacies for Major Events, Bruce will provide some fascinating first-hand knowledge and insight on social innovation and how major events can be the catalyst for long-term social change, creating benefits and impact on issues that are important to the people living in the host community and the country.
We also have two women at the forefront of the cultural events industry, Dr Beatriz Garcia, Director of Impacts 18 / European Capital of Culture Research Programme, and Helen Marriage MBE, Director of Artichoke, who will provide those attending the conference with invaluable insight into how events can create transformational change in the communities in which we live.
Nick Chamberlin, British Cycling’s Policy Manager, will also be joining us at Gleneagles to share his insights into how Scotland can capitalize on the amazing opportunity the 2023 UCI Cycling World Championships presents in his session, Let’s Change the Way We Move – Can Scotland Go Dutch?
Together with the amazing breakout sessions with sector experts including Events and Sustainability, Visitor and Audience Trends, Broadcast Innovation, and Data Driven Innovation, as well as the opening remarks from Fiona Hyslop MSP, Cabinet Secretary for Culture, Tourism and External Affairs, the conference will give the our events and festivals industry the necessary information and tools it needs to continue to deliver world-class events.