Click here to read the full releaseIndustry partners unveil groundbreaking evaluation guidelines for major events
UK event industry experts today, Thursday, March 4, unveiled eventIMPACTS, the first toolkit of its kind for the UK, at the annual Legacy Lives conference in London. eventIMPACTS provides guidelines for the evaluation of social, economic, environmental and media related impacts associated with staging major sporting and cultural events and aims to help create an industry standard in evaluating the impact of events.
The toolkit has been created by UK Sport, VisitBritain, EventScotland, the London Development Agency, the North West Development Agency, Yorkshire Forward and Glasgow City Marketing Bureau. It can be downloaded at eventimpacts.com and is targeted primarily towards event owners, funders, sponsors and event industry employees across the UK.
Paul Bush OBE, Chief Operating Officer at EventScotland, Scotland’s national events agency which worked on the Toolkit development, said: “Working towards the creation of an industry standard for major event impacts is hugely important for the continued development of the UK’s events industry. When we understand the benefits and their value, we can better measure the industry as a whole and harness its power for the advancement of the economy, the environment, our international profile, our position as a tourism destination and for long term social change."
