Homecoming Scotland 2014
Homecoming Scotland 2014 will reinforce Scotland’s position on the international stage as a dynamic and creative nation. It will extend the benefits and opportunities offered by the Commonwealth Games and Ryder Cup and build on the successes of the first year of Homecoming 2009 by presenting a year-long coordinated programme of inspirational events. This programme will be designed to support Scotland’s events industry, increase visitors to Scotland and generate additional tourism revenue in a celebration of Scotland’s past, present and future in the year that “Scotland welcomes the world”.
Homecoming Scotland 2014 is a Scottish Government initiative managed by EventScotland, which is a part of VisitScotland. Homecoming Scotland 2014 will enable the tourism and events industries to further demonstrate the important role they play in delivering sustainable and sustained growth to Scotland’s economy.
We’ve developed a Homecoming Scotland 2014 online toolkit, which provides a one-stop shop for tourism professionals, media, event organisers and tourism businesses. It provides a range of marketing tools and materials to help you promote Homecoming Scotland 2014. You can find the toolkit here and for further go to the Homecoming website here.
There are three strands to the events programme for Homecoming Scotland 2014.
1. Partner Events
Made up from events that may not qualify for direct funding from Homecoming Scotland 2014 but are a good fit with the aims and objectives of the year. They will benefit from joint marketing, branding and event support in general.
The Homecoming Scotland 2014 Partner Programme is now open. The Partner Programme is an opportunity to benefit from associating with the marketing and branding of Homecoming Scotland 2014, however events involved in this programme do not receive direct funding. To find out more, click here.
2. Funded Events
Events taking place across the country and throughout the year that directly respond to the themes of Homecoming Scotland or existing events that can prove additionality to Scotland. The Funded Events Programme is now closed.
3. Signature Events
A commissioned programme of internationally significant events taking place across the year driving significant numbers of visitors from outwith Scotland.