Homecoming Scotland 2014
Homecoming Scotland 2014 reinforced Scotland’s position on the international stage as a dynamic and creative nation. It extended the benefits and opportunities offered by the Commonwealth Games, MTV EMA and Ryder Cup and built on the successes of the first year of Homecoming 2009 by presenting a year-long coordinated programme of inspirational events. This programme was designed to support Scotland’s events industry, increase visitors to Scotland and generate additional tourism revenue in a celebration of Scotland’s past, present and future in the year that “Scotland welcomed the world”. A record-breaking 2 million people have attended 1049 Homecoming events across Scotland in 2014.
The figure, which has been compiled from independent outcome reports and includes events such as Bannockburn Live, which attracted a capacity 20,000 crowd, Glasgow Film Festival, Perthshire Amber, East Neuk Festival and Scotland’s Boat Show – all of which achieved record-breaking attendances during 2014.The success of Homecoming is testament to one of the biggest partnership campaigns ever, with event organisers, local and national government, local communities, schools, and businesses engaging with the special year across Scotland and beyond.