Investing in Music

  • Investing in Music
  • Investing in Music
  • Investing in Music

“Glasgow itself has such a huge thirst for music and MOBO and everything it stands for feels right at home in this great city.” Kanya King, CEO and Founder of the MOBO Awards.

Proud, passionate, pleasure-seeking; if there’s one thing you can rely on at an event in Scotland, it’s a great crowd. Scotland's music festivals are renowned the world over for their unrivalled atmosphere, diverse settings and the calibre of the performers they attract.

From the eclectic Wickerman Festival, held annually in Dumfries and Galloway, or the intimate Loopallu in Ullapool, to global music events like the MOBO Awards or MTV Crashes… Glasgow, our ambition to develop, attract and host world-class music remains as strong as ever.

When the MOBO Awards descended upon Glasgow, a UNESCO City of Music no less, it was the first time the awards had ever taken place outside of London and the world watched with bated breath as MOBO history was made, and afterward hailed as the best ever.

The subsequent welcoming of Diddy Dirty Money, for their first UK show and Diddy’s first UK show in five years, in September 2010 for MTV Crashes… proved to be an equally big success proving that Scotland doesn’t just deliver on a one-off basis.

Closer to home, music festivals of all genres continue to grow in popularity across the country as Belladrum Tartan Heart Festival , Rock Ness, Hebridean Celtic Festival, Perthshire Amber and Wickerman Festival to name a few continue to show their ability to develop and grow their audiences despite operating in a hugely competitive market place.

EventScotland remain committed to helping grow audiences and develop music events and festivals that have the ambition to take their events to the next level.

Piping is indigenous to Scotland and forms an important part of Scottish heritage. In 2009, Piping Live! had an attendance of over 28,500,41% of those from out with Scotland and the event created a £2.4million economic impact for the Scottish economy.

More than 40,000 visitors attended the World Pipe Band Championships the same year which is the largest and most prestigious piping event in the world. An estimated £12milllion was generated for Scottish economy and half the visitors came from out with Scotland.

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