WELCOME TO SCOTLAND: THE PERFECT STAGE FOR EVENTS

Scotland: The Perfect Stage is Scotland’s national events strategy which outlines our mission and vision for attracting and hosting events up to 2020.

The strategy defines Scotland’s key assets, which have made it a world leading events destination:

Scotland’s cultural identity and heritage are strong differentiating factors and the friendliness of our people is renowned throughout the world.Scotland boasts a rich natural landscape as well as impressive architecture and cityscapes and a range of sports facilities and arenas.Scotland has a range of iconic sporting and cultural events, which form the backbone of our events portfolio and reinforce our reputation as a world leading events destination.

The strategy also defines the seven key impacts by which EventScotland will measure the successes of Scotland’s events industry: tourism; business; image and identity as a nation; media; participation and development; environment and social and cultural benefits.

Scotland has earned its place and reputation in hosting major world class events and, through this visionary and aspirational events strategy, will continue to do so.

Scotland: The Perfect Stage outlines a clear mission and vision for building and strengthening Scotland’s events industry and leading that industry into the future.

To download a copy of Scotland: The Perfect Stage click here.