No country in the world can claim as close an affinity with the game of golf than Scotland. It is the country that gave the game to the world and where, to this day, thousands of visitors from all over the world come to experience golf in its truest form.
Scotland is also synonymous with hosting major golf events, with a history stretching back more than 150 years to the first-ever incarnation of The Open in 1860. Today Scotland retains an envied portfolio of golf events including major one-off and rotational events such as The Open, the Ricoh Women’s British Open, The Senior Open Championship, The 2014 Ryder Cup, The 2019 Solheim Cup and the 2018 European Golf Team Championships.
In addition to these major international events, Scotland’s annual portfolio is strong with events such as the Aberdeen Asset Management Scottish Open, the Alfred Dunhill Links Championship, the Aberdeen Asset Management Paul Lawrie Match Play, the Aberdeen Asset Management Ladies Scottish Open, the SSE Scottish Hydro Challenge and the Prostate Cancer UK Scottish Seniors Open all held every year, contributing to Scotland’s burgeoning reputation as a major golf events destination.
Hosting major golf events not only benefits the country in direct economic impact terms, with spectators travelling from around the world to attend, they also serve as a shop window to the world, promoting Scotland on a global stage as the Home of Golf.
With audiences upwards of 600 million homes around the world, there is no better way to showcase the magnificence of Scotland’s golf offering than through the hosting of major events.
Find out more about a golfing break in Scotland or Scotland’s upcoming portfolio of golf events here.